LG ELECTRONICS UNVEILS FOUR PLASMA HDTV SERIES

LG’s 50PG60 Wins CES 2008 ‘Best of Innovations,
’PG60 Series Features THX Display and ISF Certifications

Slim design, advanced calibration options, wireless connectivity and invisible speakers underscore LG Electronics’ 2008 plasma HDTV innovations. The 50-inch model of the flagship PG60 series is the CES 2008 “Best of Innovations” video display honoree, singled out for its intuitive styling, advanced display technologies and consumer benefits.

All four series, including eight new models, six with “Full HD” 1080p display capability, are being demonstrated publicly for the first time at the 2008 International CES®, LG Electronics booth #8214, Central Hall, Las Vegas Convention Center.

“Home theater enthusiasts are continuing to drive growth in plasma HDTVs, specifically in larger screen sizes, and we are committed to serving this market by introducing seven new 50- and 60-inch models,” said Allan Jason, vice president of consumer electronics marketing at LG Electronics USA, Inc. “Our 2008 line delivers what plasma HDTV consumers are looking for – a slim and stylish design with premium picture and an enhanced sound quality.”

LG’s flagship plasma lines, the PG70 and PG60 series, incorporate a slim, elegant single-layer design. The single layer design mocks the appearance of a pane of glass creating a sleek, sophisticated look to complement any home décor. It also has a non-reflective internal cell structure to help minimize excessive glare typically caused by harsh ambient light.

The entire stylish line includes LG’s new invisible speaker system tuned by renowned audio expert, Mr. Mark Levinson, adding to its polished look. This unique system incorporates speaker actuators around the perimeter of the bezel, eliminating traditional speaker drivers and their associated grills. This not only allows for a sleek finished look, but also offers a wider sweet spot by creating a virtual “wall” of sound.

What’s more, LG’s new “Clear Voice” technology automatically enhances the sound frequency range of the dialogue even when background noise swells.

For those seeking an advanced picture quality, all LG 1080p plasma models feature Image Science Foundation Certified Calibration Configuration (ISFccc), providing custom video display calibration to deliver superior picture quality for an enhanced viewing experience. LG Electronics achieved THX Display Certification for its plasma HDTVs (models 60PG60 and 50PG60). As the industry benchmark in video image quality, THX Display Certification promotes an HDTV that can present HD and standard definition video content at maximum resolution with the correct color and light levels. (Please see separate news release for details on picture quality and calibration).

LG Electronics is a founding member of the Plasma Display Coalition.

THE NEW PLASMA: DISTINCTIVE, SIMPLE ELEGANCE

• PG70 Series (Sizes: 50- and 60-inch) – LG’s “Full HD” 1080p wireless-ready PG70 plasma series delivers a high-quality home entertainment experience in 50- and 60-inch screen sizes. With an optional transmission component, consumers can eliminate cords using 802.11n wireless network technology. THX Display certification, while not yet finalized, is expected for these two models, planned for third-quarter availability. Other features include:

o 30:000:1 contrast ratio

o 100,000-hour panel (approximately 30 years)

o Dual XD Engine

o ISFccc Calibration Ready

o THX Display Certification*

o Four HDMI 1.3 with Deep Color, USB 2.0 and AV inputs

• PG60 Series (Sizes: 50- and 60-inch) – As the CES 2008 “Best of Innovations” video display honoree, LG’s “Full HD” 1080p PG60 plasma series delivers a high-quality home entertainment experience in 50- and 60-inch screen sizes. Viewers enjoy startling clarity and unprecedented detail with deeper black levels and superior shadow detail. Slim design and superior picture and sound performance make the PG60 an HDTV that can sit comfortably in any room of the home. Other features include:

o 30:000:1 contrast ratio

o 100,000-hour panel (approximately 30 years)

o Dual XD Engine

o ISFccc Calibration Ready

o THX Display Certification

o Four HDMI 1.3 with Deep Color, USB 2.0 and AV input

• PG30 Plasma HDTV Series (Sizes: 50- and 60-inch) -The stylish PG30 is perfect for viewing sports or the latest action-packed movies. Its “Full HD” 1080p resolution and a 30,000:1 dynamic contrast ratio provide vibrant colors and deeper blacks. Its slim depth, high-gloss finish and LG’s invisible speaker design augment its unprecedented detail and startling clarity. Other features include:

o 100,000-hour panel (approximately 30 years)

o Three HDMI 1.3 with Deep Color

o Clear Voice technology to enhance dialogue when background noise swells

o Slim Depth (84mm)

• PG20 Series (Sizes: 42- and 50-inch) – Design- and style-conscious consumers will appreciate the PG20’s ability to complement virtually any décor. The units are uncommonly slim at 84mm, and built with LG’s invisible speaker system. The PG20 is loaded with advanced technology and user-friendly functionality, including a 15:000:1 contrast ratio that allows for deeper blacks. Other features include:

o 100,000-hour panel (approximately 30 years)

o Three HDMI 1.3 with Deep Color

o Clear Voice technology to enhance dialogue when background noise swells

o 720p HD Resolution

About LG Electronics USA, Inc.

LG Electronics USA, Inc., based in Englewood Cliffs, N.J., is the North American subsidiary of LG Electronics, Inc., a global force in consumer electronics, home appliances and mobile communications. In the United States, LG Electronics sells a wide range of consumer electronics (digital display and digital media) products, mobile phones and digital appliances under LG’s “Life’s Good” marketing theme. For more information, please visit www.LGusa.com.

About LG Electronics, Inc.

LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing more than 82,000 people working in over 110 operations including 81 subsidiaries around the world. Comprising four business units – Digital Displays, Digital Media, Mobile Communications and Digital Appliances, with 2006 global sales of U.S. $38.5 billion – LG Electronics is the world’s largest producer of CDMA handsets, air conditioners, optical storage products and DVD players. For more information, please visit www.lge.com.

http://www.htguys.com/archive/PressReleases/2008/LGCESII.html