Sunday, April 6, 2008

Sony KDL40W3000 HD Ready 1080p LCD TV

Introducing the Sony Bravia KDL40W3000 from the KDL-W3000 series. As the LCD TV range has failed to disappoint us so far, we’re expecting wickedly wonderful things from this HD Ready 1080p LCD TV.


The Sony KDL40W3000 has a sleek and modern design, moving away from the usual glossy black frame to a more sophisticated and unique brushed gunmetal finish. With this in mind the whole TV appears to be more solid and robust and stands proud on a compact and slim base.
With a new and improved Bravia Engine EX, fantastic images cannot be too far away as it promises to provide more precise noise reduction, absolute image quality, superb natural colour and even sharper images than previous Bravia models. 24p True Cinema and Theatre modes, x.v.Colours, 16,000:1 Dynamic Contrast Ratio and Live Colour Creation has also been included to ensure the images you receive are nothing but the best. Connectivity is also impressive with 3 HDMI’s (1 on side and 2 at rear), 2x SCART sockets, PC connectivity and 2 components. For additional ease and simplicity, Sony has also included the Bravia Theatre Sync HDMI which enables the user to operate and synchronise all Sony devices to work together and be controlled with a single remote. Sony recognise that sound is as important as the image you see and have therefore included S-Force Front Surround speakers which pump the sound forward towards the viewer rather than to the sides or downwards.
As we expected, the Sony KDL-40W3000 did not disappoint as the images we witnessed were unbelievably good. Colours were really, really sharp and vibrant, blacks were of a very high standard and passed all of our tests with flying colours (?). The sound from the front speakers was very good too, especially with the Voice Zoom feature which we enjoyed experimenting with (great for football matches when you want to hear the commentator more).
Overall Opinion
As you can see from the performance above, all boxes have been ticked with the Sony KDL-40W3000 and it really is a fantastic HDTV worth a look if you are looking for an LCD TV of this size. See also the Sony KDL-46W3000 review.

+ Bravia Engine EX
+ HD 1080p
+ x.v.Colour
+ Live Colour Creation
+ 3x HDMI
+ Photo TV HD
+ S-Force Front Surround speakers


Picture Quality
Sound Quality
Future Compatibility
Ease Of Use
Overall Rating
* * * * *

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