Tuesday, March 25, 2008

Surf The Net With Sony Ericsson's K660i

Sony Ericsson launches the K660i – designed for an easier web experience

-Enjoy surfing the Web with landscape Web browsing and dedicated shortcut keys on the new Sony Ericsson K660i available in two colours

Sony Ericsson today launched the K660i, a HSDPA (‘mobile broadband’) enabled phone with clever features like illuminated shortcut keys that becomes active only when surfing the Net, and landscape browsing of Web sites to maximise your screen’s real estate. It is all designed to give you an easier mobile Web experience; just like surfing the Web on your computers.

“Sony Ericsson’s vision is to offer ‘Generation Web’ a mobile internet experience that’s rich, user-friendly and satisfying,” says Chris Lee, Vice President of Marketing, Asia Pacific at Sony Ericsson. “This Web-optimised phone is a clear step along that journey and will appeal to individuals who are managing their busy lives and social networks online, whether it’s arranging to meet up for a football match or booking movie tickets. Now with the K660i, they can surf the Web anywhere easily from their phone as if they were sitting in front of their computers.”

Sony Ericsson K660i – for an easier web experience

  • Web Short-cut Keys illuminate when Web mode is activated
  • Landscape Browsing gives consumers a more natural orientation and larger screen space
  • Magnetic Mouse Pointer is an accurate way to move around the screen similar to the mouse experience of computers
  • Pan and Zoom allows you to zoom in on a section of the screen
  • HSDPA for four times faster than 3G surfing, email and download

The internet as you expect it to be!

The K660i makes browsing the mobile Web straightforward with its unique illuminated Web short-cut keys. It sports a Bookmark function, a single click button that takes you back to your Home Page and an ‘Enter Address’ shortcut; all intended to give you an easier mobile Web experience. Maximise your screen’s real estate using landscape browsing. Easily switch from portrait to landscape mode for a wider display, allowing you to easily scroll and view your Web pages.

The phone’s navigation key also serves as a “magnetic mouse pointer” when in Web mode, letting you find your way around the page just as you would on a PC. It indicates when a part of the page is clickable and where text input is possible. You can even zoom in for a closer look at text or images.

Pan-and-zoom is just one of the Web shortcut keys that sit under your thumb when viewing Web pages in landscape mode. It lets you choose a section on screen and zoom in to read or see more detail.

The information you need – on your terms

The K660i is engineered to ensure that you’re not kept waiting for the news or content that matters to you. Music, video or email – HSDPA technology lets you download it all at speeds that are up to four times faster than regular 3G.

Get there with Google Maps for Mobile

Thanks to Google Maps for Mobile, the K660i keeps you grounded wherever you are, even in a strange city. Find your way instantly with interactive maps that let you zoom in or out, or pan in any direction to orient yourself, like a comprehensive street directory – just without the weight. Enter your current location and destination and receive point-to-point directions. No fuss, no diversions.

Shoot and share…instantly

The K660i squeezes a 2.0 megapixel camera into its compact frame, making it easy to capture the moment. And since the Web is at your fingertips, it’s just a few clicks to upload your picture to your blogsite and share it instantly with friends and family.

Although packing a whole host of Web applications, this phone is not just for suits. Available in two stand-out colours, a funky ‘lime-on-white’ and a stylish ‘wine-on-black’ colour, the K660i will earn you admiring glances no matter where you are.

The K660i is a UMTS/HSDPA 2100 and GSM/EDGE 850/900/1800/1900 phone that will be available in Singapore from 20 March 2008.

http://www.hardwarezone.com.sg/news/view.php?id=10238&cid=9

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